Group 1 - The core viewpoint of the articles highlights the significant growth in sales and user engagement during the "Tmall 618" event, driven by government subsidies and the "trade-in" consumption model [1][2] - A total of 453 brands achieved sales exceeding 100 million yuan during the period from May 13 to June 18, with user scale and activity reaching new highs [1] - Categories such as home appliances, 3C digital products, and new product launches saw substantial sales increases, with the total sales of subsidized categories rising by 116% compared to last year's "Double 11" [1] Group 2 - The toy and jewelry sectors, along with pet products and alcoholic beverages, emerged as high-growth areas during this year's "Tmall 618," with six toy brands surpassing 100 million yuan in sales [1] - The sports and outdoor product category experienced unexpected growth, with 36 brands exceeding 100 million yuan in sales and 2,196 brands doubling their sales compared to last year [1] - New products were a key driver of brand performance, with overall sales of new products increasing by 153% compared to last year's "618," and 12 new products achieving sales over 100 million yuan [1][2]
天猫618：453个品牌成交额破亿元 “以旧换新”消费全面爆发
Xin Hua Cai Jing·2025-06-19 08:52