返利科技公布618数据，交易额同比翻番，活跃增长超2倍

Core Insights - Rebate Technology (stock code: 600228) reported significant growth in key operational metrics during the 2025 618 shopping festival, indicating strong performance and market resilience [2][4] Group 1: Operational Performance - Active user count during the 618 period increased by 209.5% year-on-year [2] - The number of guided orders rose by 123.7%, with transaction value increasing by 104.3% and rebate amount soaring by 472.1% compared to the same period in 2024 [2] - Categories such as home appliances, mobile communications, computers, digital products, and furniture led in guided transaction value, while categories like gaming/toys, second-hand goods, smart devices, pharmaceuticals, and medical equipment saw transaction value growth exceeding 200% [2] Group 2: Business Strategy and Development - The company has established a business system comprising online shopping guidance, advertising promotion, and platform technology services, driven by a dual strategy of "online shopping guidance + performance marketing" [4] - Online shopping guidance integrates product and service information through rebates, price comparisons, coupon distribution, and content marketing to direct users to third-party e-commerce platforms, generating commission and advertising revenue [4] - The company invested 30.42 million yuan in R&D in 2024, accounting for 12.47% of its main business revenue, and has obtained 163 software copyrights and 7 invention patents under substantive review [4] Group 3: International Expansion - Rebate Technology is actively exploring international markets, having signed a strategic cooperation agreement with Awin, a leading global e-commerce affiliate marketing platform, to establish cross-border promotion mechanisms [5] - This partnership aims to help domestic brands efficiently connect with European media channels, niche bloggers, and localized traffic sources, thereby reducing initial trial and error costs and enhancing the ability to tackle cross-border operational challenges [5]