哪吒汽车进入重整程序，CEO被员工上门讨薪，有车主腰斩卖车

Core Viewpoint - Neta Auto's parent company, Hozon New Energy Automobile Co., Ltd., has been filed for bankruptcy, with the application submitted by Shanghai Yuxing Advertising Co., Ltd. The case is being handled by the Zhejiang Jiaxing Intermediate People's Court and managed by Zhejiang Zicheng Law Firm [1][12]. Group 1: Bankruptcy Filing and Management - The bankruptcy case was updated on June 19, 2025, with the management institution being Zhejiang Zicheng Law Firm [1][12]. - The application for bankruptcy review was previously submitted by Shanghai Yuxing Advertising Co., Ltd. [1][12]. Group 2: Company Challenges - Neta Auto has faced significant challenges in the competitive new energy vehicle market, including declining sales, debt pressure, and supply chain issues, leading to operational difficulties [5]. - Sales figures show a decline from 152,000 units in 2022 to 124,000 units in 2023, and further down to 64,500 units in 2024, representing a year-on-year decrease of over 58% [12]. Group 3: Restructuring Plan - The restructuring plan aims to ensure production continuity, delivery stability, and protection of stakeholder rights, focusing on debt optimization, management upgrades, and capital injection [5][10]. - A new management team will be introduced, with a new CEO possessing experience in multinational automotive management [7]. Group 4: Operational Continuity - Domestic production bases are expected to gradually resume operations within months, prioritizing existing order deliveries [8]. - Overseas operations will continue unaffected, with a focus on expanding in key markets such as Thailand, Indonesia, and Brazil [8]. Group 5: Customer Rights Protection - Neta Auto will prioritize after-sales support, OTA upgrades, and parts supply for all models, ensuring normal operation of vehicle systems and app services [9]. Group 6: Future Strategic Planning - The company plans to focus on technology and product upgrades, with the goal of launching three global models by 2027, targeting the 100,000 to 200,000 yuan market segment [10]. - Neta Auto aims to deepen strategic partnerships with leading supply chain partners to expand into emerging overseas markets [11].