Haosen(SH:688529) Zheng Quan Zhi Xing·2025-06-19 09:34Core Viewpoint - The company experienced a significant decline in performance in 2024, with a revenue of 1.809 billion yuan, a year-on-year decrease of 10%, and a net profit of -87.92 million yuan, marking a 201% decline from profit to loss [1][2][4]. Revenue Analysis - The company's revenue decline is attributed to a drop in sales across various business segments, particularly in the new energy vehicle sector, which saw a 14.53% decrease in revenue [2][3]. - The revenue from the fuel vehicle sector remained relatively stable, with a slight decrease compared to 2023, while the new energy vehicle sector's revenue decline was the primary factor for the overall revenue drop [2][3]. - The company’s order structure has changed, with a notable increase in overseas orders, which have longer execution times, impacting revenue recognition [3][4]. Profitability and Margin Analysis - The company's comprehensive gross margin has decreased significantly over the past three years, from 28.86% in 2022 to 20.61% in 2024, indicating a downward trend in profitability [4][12]. - The decline in gross margin is primarily due to increased competition in the industry, which has pressured margins across all product lines [9][12]. - The gross profit decreased by 174.17 million yuan in 2024 compared to 2023, driven by both revenue decline and margin compression [4][12]. Cost Structure and Expense Analysis - The company has seen an increase in operating expenses, particularly in administrative and financial costs, which rose by 13.20 million yuan and 19.26 million yuan, respectively [4][12]. - The cost structure has shifted, with direct materials becoming a larger portion of total costs due to competitive pressures and increased order volumes [17][18]. Comparison with Industry Peers - Compared to industry peers, the company's gross margin is lower than that of leading competitors like Xianhui Technology but higher than others like Juyi Technology and Tianyong Intelligent [13][14]. - The overall performance decline aligns with industry trends, as many comparable companies also reported revenue and profit declines in 2024 [7][14]. Deferred Tax Assets and Losses - The company recognized a significant increase in deferred tax assets due to deductible losses, amounting to an increase of 14.38 million yuan, reflecting the impact of competitive pressures and R&D deductions [18][19].