Zhong Guo Jin Rong Xin Xi Wang·2025-06-19 09:50Group 1 - The core viewpoint of the article is that China Everbright Bank's Hohhot branch is launching the "Financial Knowledge Popularization Campaign" to enhance consumer financial literacy and create a safe financial environment [1][2] Group 2 - The campaign is themed "Protecting Customer Rights and Enjoying a Safe Life" and includes a series of educational activities tailored to different demographic groups [1] - For the youth, the bank collaborates with law enforcement to educate over 2,000 students on preventing illegal campus loans and protecting personal information through interactive teaching methods [1] - For the elderly, the bank sets up promotional booths in senior centers and universities, distributing over 800 anti-fraud manuals and demonstrating common scams [1] - The bank also addresses the financial service needs of foreign nationals by providing bilingual teams and creating a "Financial Guide for Foreigners in Inner Mongolia" [1] - A "Veteran Service Station" has been established in cooperation with the local veteran affairs bureau, serving over 300 veteran families with specialized financial courses [1] Group 3 - To expand outreach, the bank collaborates with local anti-fraud centers and police stations, establishing "Financial Safety Consultation Stations" in 12 key communities and producing a short video on financial fraud prevention that has garnered over 500,000 views online [2] - The bank plans to deepen the "Financial Knowledge Popularization+" model by establishing 20 campus financial education bases, training 500 community financial promoters, and conducting 100 online live classes within the year [2] - The goal is to build a comprehensive educational system that includes "branches + communities + campuses + online" to enhance consumer financial risk prevention capabilities [2]