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奢侈品牌降价求生:推出小件亲民品类吸引客流
智通财经网·2025-06-19 11:30

Group 1 - The luxury goods industry is experiencing a slowdown in demand, prompting brands to introduce more affordable small accessories to attract customers [1][2] - According to Bain & Company, up to 25% of luxury brands are adopting this strategy to draw customers back into stores [1] - The average price of luxury goods increased by 12% annually from 2022 to the first half of 2023, leading to a significant consumer backlash [1] Group 2 - Bain estimates that the personal luxury goods market, valued at €364 billion, will lose 50 million customers in 2023 and 2024 [2] - The luxury goods sector is projected to shrink by 2% to 5% this year, marking the worst performance since the 2009 global financial crisis, excluding the pandemic period [2] - The appointment of Luca de Meo, CEO of Renault Group, as CEO of Kering, the parent company of Gucci, is seen as a positive move in an industry leaning towards closed-loop operations [2][3] Group 3 - Both the automotive and luxury goods industries are facing similar challenges, including slowing growth and pressure on profit margins [3]