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义乌商家提前接到了美国的圣诞订单,外贸需求究竟如何?
Di Yi Cai Jing·2025-06-19 11:53

Core Viewpoint - The significant advance of the Christmas purchasing season reflects the market's response to uncertainties and exemplifies the irreplaceability of Chinese manufacturing globally [1][6]. Group 1: Early Christmas Orders - Companies are experiencing a notable shift in order timing, with major clients placing Christmas orders as early as May, nearly two months ahead of the usual schedule [2][3]. - The demand for Christmas-related products, such as decorative socks and pet beds, has surged, with some companies reporting order increases of over 50% compared to previous years [2][10]. - The "foreign trade 618" event on June 3 saw a more than 50% increase in orders for Christmas-related products from the U.S., with festive items like accessories seeing a 120% year-on-year surge [2]. Group 2: Impact of Shipping Delays - International shipping times have lengthened by 1 to 2 months due to uncertainties, prompting global clients to place orders earlier to ensure timely delivery [3][6]. - The direct impact of U.S. tariffs on the export of Christmas goods from Yiwu is considered negligible, as the primary reason for early orders is the extended shipping times [6][8]. Group 3: Stable Demand Amidst Uncertainty - Overall foreign trade demand remains relatively stable, with many companies reporting that current order levels are comparable to previous years [7][8]. - High-value industries are less affected by tariffs, with exports to the U.S. remaining significant despite the challenges posed by the trade environment [7][8]. Group 4: Strategies for Adaptation - Companies are focusing on enhancing product value and competitiveness to mitigate the impact of tariffs, with some investing in product development and cost-reduction strategies [9][10]. - Diversification of markets is a key strategy, with companies exploring opportunities beyond the U.S. to reduce reliance on a single market [10][11]. Group 5: Brand Development and Innovation - Chinese brands are increasingly focusing on innovation and cultural appeal to strengthen their global presence, with examples of successful brands entering high-end markets directly [11][12]. - The rise of Chinese brands in international markets is reshaping perceptions of "Made in China," highlighting the potential for brand creation and technological leadership [12].