上海徐汇启动“AI+广告”新质生态融合计划：落地全国首个AI广告生态联盟

Core Insights - The "AI + Advertising" new ecological integration plan was launched in Shanghai, aiming to address structural pain points in the advertising industry, such as the disconnect between technology development and market needs, lack of funding for creative outcomes, and difficulty in identifying quality projects [1][2] Group 1: AI Advertising Ecosystem - The establishment of the first AI advertising ecosystem alliance in the country serves as a hub for connecting technology providers, creative agencies, brand companies, and capital [1] - The alliance will facilitate deep collaboration through roadshows, case sharing, and targeted demand matching, transitioning the advertising industry from passive AI adoption to a co-creation ecosystem [1][2] Group 2: AI Innovation in Shanghai - Shanghai's Xuhui District is accelerating the development of an internationally competitive AI innovation hub, with 580 large model enterprises gathered and 50 registered large models implemented, accounting for approximately 61% of the city's total [2] - The district has introduced ten service measures to support innovation and entrepreneurship in the AI + advertising sector, focusing on key areas such as technology transformation, scene opening, financing support, and compliance development [2] Group 3: AI Advertising Creative Acceleration Platform - The launch of the "aiDEA Advertising Creative Acceleration Platform" integrates AI Agent services, MaaS resource supply, and advertising tools into a one-stop platform, marking a significant breakthrough in the industry [2][3] - The platform features full-process automation, allowing a general agent to autonomously execute various advertising tasks, significantly reducing labor requirements [3] - It also offers a cost-effective resource pool for new and startup companies, lowering the technical usage threshold and providing accessible AI infrastructure services [3]