商河：因康“聚”变，打造温泉康养产业“强磁场”

Core Insights - The article emphasizes the importance of the convergence of "favorable timing, geographical advantages, and human resources" in developing the hot spring health industry in Shanghe County [1][2]. Group 1: Industry Development - The hot spring industry in Shanghe is experiencing rapid growth due to strong demand, with the second phase of the hot spring base project adding 96 guest rooms and various recreational facilities [3]. - The region's geothermal resources are abundant, with a geothermal reserve of 25.6 billion cubic meters and an exploitable volume of 17.9 billion cubic meters, making it an ideal location for health-oriented hot springs [2][3]. Group 2: Tourism and Consumer Trends - The shift in consumer health awareness is driving a transition from entertainment-focused hot spring visits to wellness-oriented experiences, with summer visits becoming increasingly popular for health benefits [2][3]. - Shanghe's hot springs have become a preferred winter destination for nearby residents, with hotels often fully booked during weekends [2]. Group 3: Strategic Planning and Integration - Shanghe County is actively developing its hot spring health industry by implementing the "Health China 2030" strategy and integrating various tourism experiences, such as flower and agricultural tourism, to create an eco-friendly living environment [3]. - The county is exploring market-oriented operational mechanisms to combine medical care and wellness, aiming for a model that prioritizes health maintenance with rehabilitation support [3].