Core Insights - The integration of digital services in the Guangdong-Hong Kong-Macao Greater Bay Area is enhancing the potential of the "Digital Bay Area" [1][6] - The study conducted by The Chinese University of Hong Kong reveals that Hong Kong residents' consumption in mainland China does not detract from their local spending [1][6] Group 1: Consumption Trends - Hong Kong residents are increasingly traveling beyond traditional destinations like Guangzhou and Shenzhen for consumption, now including cities like Zhongshan and Jiangmen, as well as popular tourist spots in other provinces such as Chongqing and Changsha [3][6] - The study indicates that nearly half of the spending by Hong Kong residents in mainland China is on service experiences, while their local consumption is primarily focused on retail and dining [6][8] Group 2: Digital Payment and Service Integration - AlipayHK, with over 4.5 million active users, has facilitated a seamless cross-border payment experience, allowing users to engage in various services such as ride-hailing and restaurant reservations through a single app [3][8] - The convenience of digital payment has transformed cross-border spending from spontaneous to habitual, enhancing consumer satisfaction and promoting the integration of people and capital flows within the Greater Bay Area [8] Group 3: Economic Impact - The use of digital platforms for online sales has led to a 15.5% increase in annual sales and an 11.9% rise in transaction volume for small and micro service businesses in mainland China [8] - Mobile payment is projected to boost household consumption in mainland China by 16%, contributing to a decrease in the Engel coefficient by 1.7 percentage points [8]
港人消费新趋势:湾区日常消费类别互补,支付便利拓旅行足迹
Nan Fang Du Shi Bao·2025-06-19 15:00