监管“喊话”险企审慎确定分红险分红水平 不得搞“内卷式”竞争

Core Viewpoint - The insurance industry is accelerating product transformation in the current low-interest-rate environment, with dividend insurance becoming a key focus for life insurance companies. Regulatory guidance has been issued to ensure prudent determination of dividend levels for 2024, emphasizing sustainable operations and long-termism while preventing excessive competition in dividend levels [1][2][5]. Group 1: Regulatory Guidance - The regulatory opinion requires insurance companies to balance the predetermined interest rates of dividend insurance with actual investment returns and to ensure that dividend levels reflect the performance of their accounts [2][3]. - Companies must improve the quality of their dividend insurance business, aligning it with asset-liability management principles and ensuring that dividend levels are sustainable [2][5]. - Specific conditions are outlined for companies proposing dividend levels that exceed certain thresholds, necessitating thorough justification and approval from asset-liability management committees [3]. Group 2: Market Trends - Dividend insurance is currently a significant segment in the insurance industry, with 151 out of 403 new life insurance products launched in 2023 being dividend insurance, representing a 37% share, an increase of 9 percentage points from the previous year [4]. - Analysts predict that dividend insurance will dominate new business premiums, potentially accounting for 50% to 60% of new policies due to its "guaranteed + floating" characteristics, which align well with the current low-interest-rate environment [6]. - The shift towards floating yield insurance products is seen as beneficial for both insurers and consumers, as it can lower the rigid liability costs for insurance companies while sharing excess returns with policyholders [4][6].