新技术打开文旅融合新思路

Group 1 - The integration of technology is becoming a crucial engine for the high-quality development of cultural tourism, with 100% digital transformation completion rate for 5A scenic spots and 92.3% for 4A scenic spots nationwide [1] - New technologies such as VR, XR, and AI are creating new cultural tourism experiences for visitors, transforming cultural heritage from static displays in museums to shared resources in digital spaces [1] - The application of digital technology is lowering the barriers to understanding historical culture and expanding the potential consumer base for cultural products, making cultural heritage accessible to millions of internet users [1] Group 2 - The higher realm of cultural tourism integration involves transforming tourists from "observers" to "participants" and "co-creators of value," exemplified by the Hunan Museum's use of AI to recreate "Lady Xin Chui" [2] - A dual-channel model of "online virtual experiences + offline physical consumption" is reshaping the development logic of cultural tourism integration, with traditional scenic spots becoming "super cultural entry points" [2] - The future requires a strong awareness that technology is the primary productive force, with a focus on developing and applying new technologies and cultivating talents who understand both culture and digital technology to meet diverse consumer needs [2]