净水器技术升级需求增长

Market Growth - The water purifier market has accelerated significantly this year, with retail sales increasing by 24.4% and retail volume by 16.7% from January to May, making it the second highest growth category in the home appliance industry after cleaning appliances [1] - The market share of high-capacity water purifiers has grown rapidly, indicating a shift in consumer preferences towards more efficient products [1] Policy Impact - The inclusion of water purifiers in the consumer product replacement subsidy program is crucial for the industry's growth, lowering the barriers for high-quality water products and encouraging companies to invest in R&D [1][2] - The implementation of the "old for new" policy has effectively activated the stagnant market, allowing water purification devices to enter more households [2] Consumer Trends - A report by the China Household Electrical Appliances Association highlights ten major consumption trends for household water use, emphasizing the importance of quality water purifiers and the growing demand for personalized drinking experiences [2] - 79% of consumers are concerned about water quality, with a focus on freshness, taste, and mineral retention, reflecting a shift in consumer needs towards more specific drinking scenarios [2] Industry Standards - The industry is urged to seize opportunities for sustainable development, with initiatives like the "China Residents' Drinking Water and Water Purifier Knowledge Q&A" series aimed at educating consumers about safe drinking practices [3] - The market for household ice-making water purifiers is expanding rapidly, but there is currently a lack of unified standards for these products, prompting the China Household Electrical Appliances Association to work on establishing group standards by the end of the year [3]