养活凤凰山体育场馆的是球赛和演出吗？

Core Insights - The article highlights the successful operation and profitability of the Phoenix Mountain Sports Park, which has achieved a high average attendance rate and diverse event hosting capabilities, making it a key player in Chengdu's cultural and tourism economy [1][3][6]. Revenue Sources - The Phoenix Mountain venue generates revenue primarily through sponsorships and naming rights, with 30% coming from Wuliangye's sponsorship, 40% from various sponsors and box sales, and 20% from venue rental fees [3][6]. - In 2024, the venue is projected to achieve ticket sales exceeding 600 million yuan, but the operational company does not directly benefit from ticket sales as they belong to the event organizers [3][6]. Venue Utilization - The venue maintains a high utilization rate of 85% through a market-oriented approach, ensuring quality service and responsiveness to the needs of event organizers and attendees [4][6]. - The venue hosted 228 events in the previous year, with 72 large-scale events attracting over 10,000 attendees, indicating its capability to draw significant crowds [1][3]. Operational Model - The operational model of the venue is characterized by a mixed-ownership structure, combining private and state-owned enterprise management, which enhances market responsiveness and service quality [6]. - The venue's success is attributed to its strategic location in a region with a vibrant cultural and sports economy, supported by government initiatives to promote Chengdu as a hub for events and performances [6][7].