Workflow
从超长“618”看消费新动向
He Nan Ri Bao·2025-06-19 23:34

Group 1 - The "618" shopping festival has become a significant indicator of economic vitality and consumer trends, with platforms simplifying rules and offering direct subsidies to stimulate rational consumption [1] - JD reported over 22 billion total orders during the "618" period, with a user growth of over 100% year-on-year, while Taobao saw 453 brands surpassing 100 million yuan in sales, a 24% increase [2] - Niche markets such as trendy toys, jewelry, and pet products have shown remarkable growth, with the trendy toy sector seeing six brands exceeding 100 million yuan in sales [2] Group 2 - AI technology is being widely adopted in the retail sector, with 17,000 merchants on JD using "digital humans" for live streaming sales, enhancing efficiency in logistics and production [3] - Consumer interest in AI products and services is high, with products like AI robots and smart wearables gaining significant traction on platforms like JD [3] - Instant retail, characterized by online ordering and 30-minute delivery, is driving the integration of online and offline economies, benefiting overall economic development [4]