Workflow
快手助农包裹日均94.8万个 探索科技与公益融合新路径
Chang Jiang Shang Bao·2025-06-20 00:01

Core Viewpoint - Kuaishou Technology's 2024 Corporate Social Responsibility Report emphasizes the integration of technology and public welfare, showcasing its achievements in enhancing quality of life, stimulating industrial vitality, and promoting sustainable development through innovative practices and AI technology [1][2]. Group 1: Technology and Economic Development - Kuaishou leverages its advantages in traffic, products, and technology to support rural revitalization, conducting 846,000 agricultural technology training sessions in 2024 and launching initiatives like the "Three Agriculture" and "Village Red" plans to provide sustainable development opportunities for rural entrepreneurs [2]. - The platform's "Xingnong Plan" aims to connect agricultural product supply chains with consumer markets, investing significant resources to support quality agricultural merchants and enhance sales channels for agricultural products [2]. - In 2024, Kuaishou's rural users generated 2.8 billion annual orders, with an average of 948,000 agricultural packages sent daily, fostering a new e-commerce economy in rural areas [2]. Group 2: AI and Content Creation - Kuaishou is enhancing user experience in content creation by upgrading its creator support mechanisms, introducing programs like "Liaoyuan Plan," "Fast Growth Plan," and "Photosynthesis Plan" to assist creators at various stages [3]. - The company reported a nearly 200% year-on-year growth in GMV for its local life business and over 160% increase in order volume, indicating a significant boost in consumer activity and potential [3]. Group 3: Social Responsibility and Education - Kuaishou's "Qizhi Future Classroom" project focuses on improving digital literacy among rural youth by providing access to cutting-edge technology through initiatives like digital classroom donations and AI classes [4][5]. - By the end of 2024, Kuaishou's philanthropic efforts have supported over 500 schools, benefiting 700,000 children and teenagers, and updated hardware in 19 rural schools [5]. - The company has launched a new media vocational skills training project, "Happiness Lecture Hall," aimed at rural streamers, women, youth entrepreneurs, and disabled individuals, training over 1 million participants by March 2025 [6]. Group 4: Cultural Heritage and Community Building - Kuaishou promotes intangible cultural heritage through short video live streaming, enabling the transmission of traditional skills and creating digital representations of cultural practices [6]. - The company has over 11 million creators focused on intangible cultural heritage, with 95 million users showing deep interest in these cultural practices, enhancing visibility and innovation in this area [6]. - Kuaishou's co-founder emphasizes that AI serves not only as a tool for efficiency but also as a new engine for creating social value, integrating advanced technologies with core business operations to explore new pathways for social and commercial value [6].