湖北促文旅消费提质扩容 夏季文旅产品焕新登场

Core Viewpoint - Hubei province is enhancing its cultural and tourism consumption by launching a series of summer tourism products under the theme "Know the Sound of Hubei, Colorful Summer" for 2025, aiming to attract more visitors and improve the quality of tourism experiences [1][2] Group 1: Summer Tourism Products - Hubei is introducing various summer tourism products including cool summer trips, drifting tours, ice and snow activities, and cultural heritage tours [1] - The province is upgrading ten major cool summer destinations such as Shennongjia, Enshi, and Wudang Mountain, offering unique experiences like forest hiking and therapeutic wellness [1] - Hubei boasts over 30 drifting scenic spots and is promoting a "Dynamic World, Passionate Drifting" experience for tourists [1] Group 2: Ice and Snow Tourism - Hubei is positioning itself as a key destination for ice and snow tourism in southern China, offering indoor skiing facilities that will operate year-round [1] - The province will provide family-friendly snow activities and summer ski training camps, catering to tourists seeking off-season skiing experiences [1] Group 3: Night Tourism and Cultural Experiences - Seven national-level tourism and leisure districts and eleven cultural and tourism consumption clusters in cities like Wuhan and Yichang are preparing diverse night tourism products [2] - Visitors can enjoy immersive night experiences at various attractions, including the Yellow Crane Tower and ancient towns, along with performances like "Three Gorges Celebration" [2] - Thirteen museums across Hubei will launch 15 new exhibitions during the summer, with extended hours and additional performances to enhance visitor engagement [2] Group 4: Incentives and Policies - Hubei province is implementing a series of policies to attract tourists, including financial support for market entities that bring visitors to the region [2] - Over 140 scenic spots are offering free or discounted entry for high school graduates, promoting accessibility and encouraging tourism participation [2]