快手:GMV成交破千万的商家数同比增长超43% GMV成交破亿的商家数同比增长超61%


Core Insights - Kuaishou's e-commerce segment has shown significant growth, with the number of merchants achieving over 10 million in GMV increasing by over 43% year-on-year [1] - The number of merchants achieving over 100 million in GMV has increased by over 61% year-on-year [1] Performance Metrics - The overall GMV for shelf products has grown by over 53% year-on-year [1] - Search GMV has seen a remarkable increase of over 143% year-on-year [1] - The number of single products in the Kuaishou Mall's major brand promotion channel with over 1 million GMV has increased by over 124% year-on-year [1] - The short video GMV from the content-driven consumption has grown by over 29% year-on-year [1]