中信证券：医美行业市场空间大，关注两条投资主线

Core Viewpoint - The medical beauty industry in China has significant market potential, driven by increasing awareness and an aging customer base, with injection products expected to grow faster than the overall industry due to supply-side support [1] Industry Summary - The medical beauty market in China is characterized by a large market space and growth opportunities due to evolving consumer awareness and demographic trends [1] - The evolution of product categories is creating development opportunities, with the scarcity of new licenses contributing to product advantages [1] - The competitive landscape is expected to evolve into a U-shaped pattern as the number of approvals increases, shifting competition from products to a comprehensive capability in marketing, market presence, and management [1] Company Summary - The Chinese market exhibits "limited innovation" characteristics, where leading companies are likely to maintain their competitive edge through operational capabilities [1] - Two investment themes are recommended: focusing on product category iterations and breakthroughs, as well as the comprehensive capability development of medical beauty enterprises, with a particular emphasis on the sustained leadership of top companies [1]