抖音副总裁回应遭遇“黑公关”：系某电商平台授意造谣攻击，下次要点名

Core Points - Douyin accused a public relations company, "Xinzhi Bailue," of fabricating false information about certain home appliance companies engaging in illegal activities on a well-known e-commerce platform [1][5] - The investigation by public security authorities confirmed the wrongdoing, leading to administrative penalties for the involved personnel [6] - Douyin's Vice President, Li Liang, stated that "Xinzhi Bailue" was instructed by a large e-commerce platform to spread rumors against Douyin, highlighting the unethical practices of marketing accounts [1][4] Group 1 - The public relations company "Xinzhi Bailue" was found to have directed its employees to disseminate false information, which resulted in significant negative impact [1][6] - The accounts operated by "Xinzhi Bailue" primarily promote their clients positively while criticizing competitors, including Douyin, through misleading reports and rumors [1][3] - Li Liang emphasized the clever tactics used by the e-commerce platform to spread rumors, including using secondary accounts to initially post rumors and then deleting them to avoid accountability [1][4] Group 2 - The false information spread by "Xinzhi Bailue" not only targeted Douyin but also affected well-known companies like Gree, Midea, Hisense, and TCL, misleading public opinion and leading to media coverage [8][9] - The company has a history of being involved in similar defamation cases, having faced lawsuits from various enterprises for reputation infringement [9] - Douyin is committed to using legal means to protect its rights against such "black public relations" and unfair competition practices, urging collective efforts to combat rumors and foster a healthy online environment [9]