Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-06-20 02:13Group 1: Overall Market Performance - The total online retail sales during the 618 shopping festival reached nearly 2 trillion yuan, marking a new high with a year-on-year growth of approximately 9.8% [1] - Major platforms experienced positive year-on-year growth in online retail sales, with JD.com leading the industry with a growth rate of 17% [1] Group 2: 3C Digital Products - Sales of smart 3C digital products, including AI phones, AI computers, and AI glasses, saw rapid growth, with year-on-year increases exceeding 100% [3] - JD.com announced an upgraded strategy for launching new 3C digital products, integrating 3 billion yuan in resources to meet diverse consumer demands, achieving a sales share of 54.7% in this category during the 618 period [3][6] Group 3: Home Appliances - The home appliance sector experienced significant growth driven by trade-in programs and e-commerce platform discounts, with JD.com capturing over 50% of the market share [7] - In the major appliance segment, JD.com holds a market share of 52.4%, enhancing its logistics and service offerings to boost sales [10] Group 4: Apparel and Fashion - JD.com led the apparel sector with a year-on-year growth rate of 26.5%, significantly outperforming competitors by over 10 percentage points [11] - Consumer perception of JD.com's apparel category has improved, with nearly 70% preferring to purchase clothing from JD.com due to its enhanced brand variety and quality assurance [14]