抖音电商618数据：超6万个品牌成交额翻倍

Core Insights - Douyin E-commerce reported that from May 13 to June 18, over 60,000 brands saw their transaction volume double year-on-year [1] - More than 2,000 products achieved transaction volumes exceeding 10 million yuan, while 67,000 small and medium-sized businesses surpassed 1 million yuan in transaction volume [1] - The content ecosystem continued to thrive, with live streaming viewership increasing by 31% during the promotional period [1] Performance Metrics - 236 brands achieved transaction volumes exceeding 100 million yuan through live streaming [1] - There were 990 live streaming sessions where single-session transaction volumes exceeded 10 million yuan [1] - Over 530,000 e-commerce creators saw their transaction volumes double year-on-year [1]