文旅深度融合发展怎么干？四川《决定》给答案！

Core Viewpoint - The Sichuan Provincial Committee has approved a decision to promote the deep integration of culture and tourism, aiming to strengthen the cultural tourism industry in the province, which is a significant strategic deployment by the central government [2][3]. Group 1: Framework of the Decision - The decision emphasizes the importance of integrating the central government's directives, particularly the requirement of "using culture to enhance tourism and showcasing culture through tourism" throughout all aspects of the decision [3]. - It highlights the principles of prioritizing culture, tourism, technological empowerment, and protection [4]. - The focus is on cultural essence, where socialist core values guide the development of cultural tourism, enriching tourism with cultural significance [5]. - The tourism aspect relies on cultural resources to cultivate high-quality tourism products, making tourism a means for people to appreciate Chinese culture and enhance cultural confidence [6]. - Technological empowerment involves leveraging modern technologies to innovate in cultural tourism scenarios, products, and models, creating synergistic effects [7]. - Protection priority ensures that cultural heritage and ecological resources are preserved while developing tourism resources in a reasonable and orderly manner [7]. Group 2: Strengthening Cultural Tourism Industry - The key to strengthening the cultural tourism industry lies in the deep integration of culture and tourism, with an emphasis on cultivating high-energy entities and providing high-quality products [7]. - The branding strategy includes the development of the "Jin Xiu Tian Fu · An Yi Si Chuan" brand to enhance the recognition and reputation of Sichuan's cultural tourism [8]. - The decision promotes the development of a comprehensive tourism industry, focusing on five key areas: cultural heritage tourism, red tourism, performing arts and events, ecological health and wellness vacations, and the integration of agriculture and culture [9]. - Service quality improvement is centered on tourists, enhancing the infrastructure and service systems in cultural tourism, and diversifying tourism consumption [10]. - Institutional and mechanism innovations propose a series of reform measures related to operating entities, cultural institutions, the integration of culture and technology, and resource allocation [11]. Group 3: Transformations in Understanding and Practice - There has been a shift in understanding across the province regarding the importance of cultural tourism integration, recognizing it as a crucial task for overall development [12]. - The work structure has evolved, with local departments treating cultural tourism integration as a priority initiative, leading to more in-depth research and implementation measures [13]. - The approach to work has changed, with a focus on planning cultural construction and tourism development together, overcoming the previous tendency to treat them as separate issues [13].