虚假宣传鱼油产品相关企业被立案调查，产品被封存、送检

Core Viewpoint - The article highlights the issue of false advertising in fish oil products sold through live streaming, prompting regulatory actions from the State Administration for Market Regulation (SAMR) in China [1] Regulatory Actions - SAMR has initiated enforcement checks in provinces including Anhui, Shanghai, Zhejiang, and Guangdong in response to the reported false claims regarding fish oil products [1] - Three specific non-compliant fish oil products were identified: "Huacheng·Astaxanthin Deep Sea Fish Oil Gummy Candy," "Huacheng·Deep Sea Polyunsaturated Fish Oil Gummy Candy," and "Deep Sea Polyunsaturated Fish Oil (Sugar-Free) Gummy Candy" [1] - The Anhui market regulatory department conducted immediate inspections on the involved companies, leading to investigations against Anhui Gusu Yuan Pharmaceutical Co., Ltd. and Anhui Runfeng Health Technology Co., Ltd. [1] Legal Violations - The companies are being investigated for potential violations of the Food Safety Law of the People's Republic of China and the Anti-Unfair Competition Law [1] - Local market regulatory authorities have engaged with platform representatives to address the illegal product listings, and false advertising cases have been referred to relevant market regulatory departments for legal action [1]