中国经济样本观察·县域样本篇丨四川山区小县为何吸引“村播”扎堆？

Core Insights - The article highlights the rapid growth of the digital economy in Cangxi County, Sichuan, driven by e-commerce and live streaming initiatives, attracting young talent and digital enterprises [1][3][4] Group 1: Digital Economy Growth - Cangxi County has attracted 33 digital enterprises and over 1,200 young people returning to engage in e-commerce, with projected e-commerce sales of agricultural products exceeding 350 million yuan in 2024 [1][3] - The county has successfully cultivated 473 "village broadcasters" and 35 live streaming teams, conducting over 1,200 live sales events, generating an additional income of 7.362 million yuan for farmers [2][3] Group 2: Infrastructure Development - Cangxi has established a robust logistics framework, including one county-level cold chain logistics center, 120 township-level distribution centers, and over 160 cold storage facilities, enhancing the e-commerce service system [4][5] - The county's logistics strategy includes a centralized transportation model to ensure delivery within 48 hours to administrative villages [4] Group 3: Talent Development and Training - The county has invested 1.3 million yuan in a "one village, one broadcaster" training program, achieving full coverage of 454 villages and communities [5][7] - Local initiatives focus on integrating education, technology, and talent development to enhance the skills of villagers in e-commerce and live streaming [7] Group 4: Agricultural Upgrading - Cangxi is working on upgrading its agricultural sector by focusing on standardized production bases for key products like kiwifruit and snow pears, aligning with e-commerce demands [6][7] - The county aims to establish three e-commerce live streaming economic industrial belts and plans to cultivate 100 e-commerce teams, 1,000 live streamers, and 10,000 e-commerce talents by 2027 [7]