Core Viewpoint - Shanghai Lego Park is set to officially open on July 5, following a three-week internal testing period that welcomed 50,000 visitors, primarily families, and some adults and seniors [1][3]. Group 1: Internal Testing and Visitor Experience - The internal testing phase received 50,000 visitors, with a goal to keep ride wait times under one hour, although actual wait times varied from 5 to 75 minutes [3][4]. - The park will limit daily visitor capacity to 28,000, especially during peak seasons [3]. - Feedback from visitors during the internal testing indicated that hotel check-in could occur earlier than the stated 4 PM, depending on room cleaning status [4]. Group 2: Hotel and Transportation Services - The Lego Park hotel allows guests to check in as soon as their rooms are ready, with additional play areas available while waiting [4]. - A dedicated shuttle service from Shanghai People's Square to Lego Park is planned to launch in early July, enhancing transportation options for visitors [4]. Group 3: Ticketing and Pricing Strategy - The park will implement a flexible ticket refund policy, allowing free cancellations up to three days before the visit, with one date change permitted [4]. - A six-tier pricing system will be adopted, with ticket prices ranging from 255 to 599 yuan, and a real-name registration system will be enforced to prevent ticket scalping [5]. Group 4: Attractions and Features - Shanghai Lego Park features eight themed areas, over 75 interactive rides and attractions, more than 10 retail stores, and thousands of Lego models made from over 85 million Lego bricks [5]. - The park aims to provide a unique experience by incorporating local cultural elements into its design, enhancing visitor engagement [4][6]. Group 5: Market Impact and Expectations - The opening of Shanghai Lego Park is anticipated to be a significant highlight in Shanghai's cultural tourism market this summer, expected to boost spending across various sectors including tourism, accommodation, dining, transportation, and retail [6].
上海乐高乐园内测已5万人次:项目排队5~75分钟,酒店下午4点前也可入住
Di Yi Cai Jing·2025-06-20 06:07