智通财经网·2025-06-20 06:35Group 1 - Goldman Sachs reported that Xiaomi Group-W (01810) achieved a gross merchandise volume (GMV) of 35.5 billion RMB during the 618 shopping festival, representing a year-on-year growth of 35%, and 11% higher than the GMV during the 2024 Double Eleven event [1] - The GMV data aligns with Goldman Sachs' expectations, equating to 71% of the firm's forecast for Xiaomi's Q2 2025 revenue from smartphones and AIoT in China, which is projected to grow by 31% year-on-year [1] - The 618 and Double Eleven promotions are expected to account for 69% and 66% of the quarterly revenue in China for Q2 and Q4 2024, respectively [1] Group 2 - On the JD platform, Xiaomi ranked first in both sales and GMV among domestic smartphone brands, holding four of the top ten best-selling models during the 618 promotion [2] - Xiaomi's flagship series did not make the top ten this year due to increased competition from the discounted iPhone 14, but the Xiaomi 15 Ultra entered the top ten in the ultra-high-end segment [2] - The average discount level for Xiaomi products during the 618 period was approximately 19%, consistent with the previous year, and could reach up to 33% when considering national subsidies [2]