河南：固强补弱推动文旅产业成支柱

Core Insights - The Henan provincial government is leveraging the "2025 Henan Cultural Tourism Development Conference" to address the current strengths and weaknesses of its cultural tourism industry, aiming to transform it into a pillar industry [1][3]. Summary by Categories Industry Overview - As of the first quarter of this year, Henan has over 470,000 cultural tourism market entities, including 400,000 cultural enterprises and 70,000 tourism enterprises [3]. - The cultural and tourism sector, along with related industries, is projected to generate a tax revenue of 73.76 billion yuan in 2024, indicating that the added value of the cultural and tourism industry accounted for 8.87% of the provincial GDP in 2023, showcasing its potential to become a pillar industry [3]. Strengths and Weaknesses - The cultural tourism industry in Henan exhibits a "six strengths and six weaknesses" pattern: - Strong in total volume but weak in quality - Strong in products but weak in industry - Strong in culture but weak in transformation - Strong in scenic areas but weak in urban areas - Strong in domestic tourism but weak in inbound tourism - Strong in government leadership but weak in market development [3]. Policy Initiatives - To promote sustained prosperity in cultural tourism consumption, Henan has introduced several policy documents, including measures to expand cultural and tourism consumption, a plan for film consumption benefits, and a construction plan for the Yellow River Ancient Capital Group as a world-class tourism destination [3]. Upcoming Conference - The conference is scheduled for June 26-27 in Kaifeng, focusing on high-quality development of the cultural tourism industry, aligning with national strategies for ecological protection and high-quality development in the Yellow River basin and the rise of the central region [4]. - The event will feature comprehensive promotional activities aimed at enhancing the brand image of Henan's cultural tourism, with participation from international tourism representatives from 15 countries [4][5].