Zhong Guo Jin Rong Xin Xi Wang·2025-06-20 07:53Core Insights - The article highlights the efforts of China Construction Bank (CCB) Shandong Branch in enhancing financial services for the elderly, focusing on creating a barrier-free financial environment for senior citizens [1][6] - CCB Shandong Branch aims to establish itself as a "professional bank for elderly finance," leveraging its customer base, assets, and technology to provide comprehensive financial services tailored to the needs of the elderly [4] Group 1: Service Upgrades - CCB Shandong Branch has implemented a comprehensive upgrade of services for the elderly, covering all aspects from entry to self-service, ensuring convenience and accessibility [2] - The bank has introduced the "12345" working method to enhance elderly financial services across all branches, focusing on convenience, adaptability, and professionalism [2] - Specialized service personnel are available at various positions within the bank to assist elderly clients, ensuring a supportive environment [2] Group 2: Product Innovation - CCB Shandong Branch has developed a diverse product matrix, including "Anxin Jianyang" enterprise annuities and "Anxin Zhuanyang" elderly trust services, to meet various retirement needs [3] - The bank actively collaborates with social security and public fund policies, as well as healthcare institutions, to create a cross-industry ecosystem that offers additional services like retirement planning and legal assistance [3] Group 3: Community Integration - The bank is committed to integrating its "Jianyang An" brand into community elderly care ecosystems, providing services that are broad, deep, and warm [6] - CCB Shandong Branch emphasizes the importance of detailed service design, such as precise measurements for accessibility features, to respect the needs of elderly clients [6]