永辉退 盒马进

Core Insights - The transition from Yonghui Supermarket to Hema Fresh in various shopping malls reflects a strategic shift in the retail landscape, driven by the need for improved space efficiency and brand upgrades [2][6]. Group 1: Company Transitions - Hema Fresh is rapidly taking over locations previously occupied by Yonghui Supermarket, with instances of transition occurring within as little as three months to nine months [1]. - The recent opening of Hema Fresh in Suzhou's Wuyue Plaza was a result of the closure of Yonghui Supermarket eight months prior, indicating a trend of quick replacements [3]. Group 2: Strategic Goals and Performance - Shopping malls are introducing Hema Fresh to meet ambitious sales targets, with one mall aiming for a 20% to 30% increase in sales by 2025 [3]. - Yonghui Supermarket plans to close 250 to 350 underperforming stores by 2025 as part of its strategic transformation, having already closed 232 stores in 2024 [4]. Group 3: Market Dynamics - Hema Fresh has seen a 27.1% year-on-year sales growth, reaching a total sales figure of 75 billion yuan, while Yonghui Supermarket's sales have declined by 14.4% to approximately 73.2 billion yuan [6]. - The number of Hema Fresh stores has increased by 16.7% to 420, contrasting with Yonghui's 23.2% decrease in store count to 775 [6].