Group 1 - The event "2025 CMG Summer Audiovisual Carnival" was successfully held in Beijing, where Langjiu Co., Ltd. General Manager Wang Bowei discussed the brand's collaboration with the Central Radio and Television Station (CMG) [1] - Langjiu has signed exclusive sponsorship agreements for two major cultural programs: "Classics in China" and "Masters of the Song Dynasty" [1] - CMG aims to explore new paths for mainstream media and excellent brands to grow together and create value, providing authoritative market reputation for Chinese brands [1] Group 2 - The "Masters of the Song Dynasty" program will feature immersive storytelling and film-like production, focusing on the lives of 11 famous Song Dynasty poets [2] - Langjiu has been actively engaging with classic Chinese culture through various high-profile IP programs, enhancing its cultural IP matrix [2] - Future initiatives will combine classic liquor with classic cultural IPs, aiming to present the cultural confidence behind Langjiu [2]
郎酒股份总经理赴央视签约：青花郎冠名《典籍里的中国》、独家特约《大宋词人传》
智通财经网·2025-06-20 09:24