中国母婴品牌Babycare进驻日本超8000家线下门店

Core Insights - Babycare has successfully entered the Japanese retail market, becoming the first Chinese maternal and infant brand to be featured in the 7-Eleven system, which has a high brand elimination rate exceeding 70% [1][2] Group 1: Market Entry and Expansion - Babycare has penetrated over 8,000 retail stores in Japan, including major chains like Akachan Honpo, Nishimatsuya, Matsumoto Kiyoshi, and 7-Eleven, after three years of effort since entering the market via cross-border e-commerce [1][2][3] - The Japanese market is characterized by strict consumer preferences, with a significant emphasis on product quality and local manufacturing, making it a challenging environment for foreign brands [2][4] Group 2: Product Differentiation - Babycare's flagship product, the purple cover wet wipes, is notably thicker than competitors, being twice as thick and having a liquid content rate 3.8 times the industry average, which aligns with Japanese consumer preferences for thicker wipes [4][3] - The company has conducted extensive market research, surveying over 1,500 users to understand local preferences, leading to the development of products that meet high standards of quality and safety [4][5] Group 3: Future Prospects - Babycare views its success in Japan as a testament to its product strength and believes that recognition in this high-standard market will facilitate entry into other international markets [5] - The company has already expanded into the Middle East, opening four stores and entering the Dubai Mall, indicating its ambition to grow beyond the domestic market [5]