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梁瀚璟:中企出海掘金中东,香港成为“超级联系人”
Jing Ji Guan Cha Bao·2025-06-20 09:35

Core Insights - Hong Kong is positioning itself as a "super connector" for Chinese enterprises seeking to expand into the Middle East, facilitating deeper cultural and market integration [1][2][3] - The Hong Kong Investment Promotion Agency is focusing on building a comprehensive service system that includes cultural adaptation, market research, and resource integration to support business collaborations [1][2] Group 1: Market Opportunities - The Middle East is becoming a strategic pivot for Chinese companies due to its economic transformation and substantial sovereign wealth funds, creating significant demand across various sectors such as insurance, construction, and entertainment [3][6] - The region's population, while smaller compared to Southeast Asia, is approximately 60 million, yet it presents vast opportunities for growth and investment [6] Group 2: Cultural and Business Practices - Cultural differences pose challenges for Chinese enterprises in the Middle East, where trust and long-term relationships are crucial for business success [3][4] - Chinese companies often use a "dense" communication style in marketing, which contrasts with the Western preference for simplicity and visual appeal, highlighting the need for adaptation in promotional strategies [4][5] Group 3: Strategic Initiatives - The Hong Kong Investment Promotion Agency is actively facilitating connections between Chinese firms and Middle Eastern partners, evidenced by successful collaborations and licensing agreements during recent visits [7][8] - A new trust platform has been established to enhance trade security, allowing for verified transactions between buyers and sellers, thereby addressing the trust deficit that hampers trade expansion [8] Group 4: Future Directions - The agency plans to extend its focus beyond the Middle East to Southeast Asia, targeting markets such as Indonesia, Malaysia, and Thailand for future growth opportunities [9]