OKE(SH:688308) Zheng Quan Zhi Xing·2025-06-20 09:44Core Viewpoint - The company received an inquiry letter from the Shanghai Stock Exchange regarding its 2024 annual report, prompting a detailed response about its operational performance, revenue distribution, and business model adjustments in response to market conditions [1][2]. Group 1: Operational Performance - In 2024, the company's domestic revenue was 904 million yuan, a decrease of 6.51% year-on-year, while overseas revenue reached 209 million yuan, an increase of 49.22% [2][3]. - The domestic gross margin was 21.34%, down by 6.51 percentage points, and the overseas gross margin was 30.77%, down by 7.88 percentage points [2][3]. - The company has been innovating its sales model, promoting a comprehensive tool solution approach [2]. Group 2: Revenue and Gross Margin Analysis - The company provided a breakdown of revenue and gross margin by product type for the past three years, indicating that the overseas sales growth was primarily due to accelerated overseas channel development and the establishment of brand stores [3][5]. - The gross margin for domestic sales was lower due to a higher proportion of lower-margin products, while overseas sales were dominated by higher-margin CNC tool products [7][8]. Group 3: Sales Model and Market Strategy - The company has adopted a dual sales model of direct sales and distribution, with the distribution model yielding higher gross margins due to the sale of higher-margin CNC tools [9][10]. - The company is actively expanding its overseas market presence, establishing operational centers in Asia to enhance local marketing and service capabilities [5][6]. Group 4: Overall Solution Business Model - The overall solution business model focuses on providing customized cutting solutions, which includes a full range of products and technical services to optimize tool management for clients [12][14]. - The company has established a comprehensive quality assurance system and real-time monitoring of production and sales processes to enhance operational efficiency [12][13]. Group 5: Accounts Receivable and Credit Policy - The company's accounts receivable at the end of 2024 amounted to 416 million yuan, representing 36.91% of total revenue, which has been increasing due to slower payment progress from clients affected by macroeconomic conditions [21][22]. - The company maintains a cautious approach to bad debt provisions, aligning its policies with industry standards and ensuring sufficient coverage based on historical credit loss experiences [24].