OKE(SH:688308) Zheng Quan Zhi Xing·2025-06-20 09:43Core Viewpoint - The company received an inquiry letter from the Shanghai Stock Exchange regarding its 2024 annual report, prompting a detailed response from its continuous supervision institution, Minsheng Securities, addressing various operational and financial aspects of the company. Group 1: Operational Performance - In 2024, the company's domestic revenue was 904 million yuan, a decrease of 6.51% year-on-year, while overseas revenue reached 209 million yuan, an increase of 49.22% year-on-year [2] - The domestic gross margin was 21.34%, down by 6.51 percentage points, and the overseas gross margin was 30.77%, down by 7.88 percentage points [2] - The company has been innovating its sales model, promoting comprehensive tool solutions, which has contributed to the changes in revenue and gross margin [2][3] Group 2: Revenue and Gross Margin Analysis - The company provided a breakdown of revenue and gross margin by product type for the past three years, indicating that the overseas sales growth was primarily due to accelerated overseas channel development and the establishment of local operational centers [3][4] - The company opened over 10 overseas brand stores from 2022 to 2024, achieving a compound annual growth rate of 65.97% in sales from these stores [3] - The gross margin for domestic sales was lower due to a higher proportion of lower-margin hard alloy products compared to higher-margin CNC tool products in overseas sales [6][7] Group 3: Sales Model and Margin Differences - The company reported that the gross margin for the distribution model was higher than that for the direct sales model, primarily due to the product structure differences, with CNC tools generally having higher margins than hard alloy products [8][9] - The company is actively promoting an overall solution business model, which, while having lower margins currently, is expected to enhance customer satisfaction and loyalty in the long term [10][13] Group 4: Accounts Receivable and Credit Policy - The company's accounts receivable at the end of 2024 amounted to 416 million yuan, an increase of 7.87% year-on-year, with accounts receivable and notes receivable accounting for 57.88% of total revenue [16][20] - The increase in accounts receivable as a percentage of revenue is attributed to slower payment progress from customers affected by macroeconomic conditions [20][21] - The company maintains a cautious approach to bad debt provisions, aligning with industry standards and ensuring sufficient coverage based on historical credit loss experiences [22]