Nan Fang Du Shi Bao·2025-06-20 09:55Group 1 - The core viewpoint of the articles highlights the evolving consumer behavior during the 618 shopping festival, with a significant shift towards valuing quality products over low prices, as evidenced by 58.5% of respondents willing to pay for "good things" [1][15][21] - The 618 shopping festival saw a notable increase in consumer participation, with over 90% of consumers engaging in the event, and a strong preference for health-conscious and AI-integrated products [8][21][23] - The report indicates that platforms like JD.com and Tmall have simplified their promotional strategies, enhancing the shopping experience and stimulating consumer enthusiasm [2][3][26] Group 2 - JD.com maintained a leading position in the electronics category, with over 50% market share in 3C digital products and a year-on-year growth rate of 45% [3][34] - The consumer trend towards health and wellness products was evident, with 30.5% of respondents focusing on health when purchasing food and beverages during the festival [21][23] - The integration of national subsidies with the 618 promotions has encouraged consumers to upgrade their electronics, with 41.2% of respondents taking advantage of these offers [34] Group 3 - The shopping experience during the 618 festival was rated highly, with 83.2% of respondents indicating that JD.com provided a better overall shopping experience compared to other platforms [26][28] - Consumers expressed a desire for immediate access to new products, with many opting for instant delivery options during the festival [19][33] - The popularity of domestic brands surged, with 28.7% of respondents showing increased interest in purchasing domestic products, reflecting a shift in consumer preferences [23][24]