尚网网络亮相中国户外广告论坛：WiFi万能钥匙开启“场景广告”新纪元

Core Insights - The outdoor advertising market in China is projected to reach 55.3 billion yuan in 2024, with a year-on-year growth of 5.4%, but only 20% of ads are trackable [1] - WiFi万能钥匙 is emerging as a new player in the industry with its "scene advertising" concept, providing a closed-loop and optimized advertising path [1] Group 1 - WiFi万能钥匙 has over 400 million monthly active users and covers millions of hotspot networks across major urban outdoor and semi-outdoor spaces [1] - The platform utilizes real-time user connection behavior, device characteristics, and geographical location to create "dynamic profiles" for immediate scene recognition and content matching [1][2] - The advertising model has shifted from a traditional approach based on static demographics to a more relevant and less intrusive method that enhances ad relevance [1][2] Group 2 - A collaboration with Nanjing Public Transport Group has led to the development of a "bus + WiFi" scene model, improving the efficiency and assessability of outdoor advertising [2] - The advertising logic emphasizes responding to users' immediate needs rather than merely promoting products, positioning WiFi万能钥匙 as a data-driven scene marketing platform [2] - The platform has established a comprehensive indicator system that tracks the entire advertising process from connection to conversion, allowing for clear visibility and precise adjustments of ad effectiveness [2] Group 3 - The WiFi advertising ecosystem is becoming a crucial part of the digital upgrade in public spaces, leading outdoor advertising into an era of "brand effectiveness integration" [3] - Connectivity is evolving from a basic infrastructure to a key driver for advertising reach and growth leverage [3]