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即时零售为“618”带来新增量

Group 1 - The core viewpoint of the articles highlights the rapid growth of instant retail during the "618" shopping festival, which has activated the entire consumption ecosystem and allowed offline stores to participate in online promotions [1][2]. - Meituan's flash purchase reported over 100 million users participating in the "618" event, with more than 60 categories of products seeing transaction amounts increase by over 100% compared to the previous year [1]. - High-priced items have gained popularity, with significant increases in transaction amounts for various categories, including mobile phones doubling, small appliances nearly doubling, and major appliances increasing by over 110% [1]. Group 2 - Instant retail has provided new business growth for merchants, with Tmall's flash purchase achieving a daily GMV of over 3 million within four days of launching store pickup [2]. - JD's data shows that during "618," daily order volume for JD's delivery exceeded 25 million, with online orders for JD Seven Fresh increasing by over 150% year-on-year [2]. - The instant retail market in China reached 650 billion yuan in 2023, with projections to exceed 2 trillion yuan by 2030, indicating significant growth potential in the sector [2]. Group 3 - The relationship between traditional retail and instant retail is described as a positive cycle, with instant retail leveraging digital advantages to drive online growth for physical stores [3]. - Instant retail is expected to play a more active role in enhancing consumer convenience, promoting consumption, and empowering the industry [3].