汉仪股份：拟设立控股子公司 布局IP嵌入游戏

Core Viewpoint - Han Yi Co., Ltd. plans to establish a subsidiary to integrate its intellectual property (IP) into the gaming industry, aiming to enhance the recognition of Chinese characters among younger audiences and promote traditional culture [1] Group 1: Company Initiatives - The company intends to jointly invest with Xianmi Technology to set up Hangzhou Hanmi Network Technology Co., Ltd. with a registered capital of 2 million yuan, where Han Yi will contribute 1.6 million yuan, accounting for 80% of the capital [1] - The initiative represents a new attempt by the company to leverage its own IP in the digital economy gaming sector [1] Group 2: IP and Cultural Promotion - The company's "Bohuwazi" brand has over 3 million fans, with its core content, oracle bone script, being applied in various projects such as videos, books, and exhibitions [1] - The integration of oracle bone script elements in games is expected to transition fans from "viewing" to "participating," thereby activating the secondary monetization capability of the IP [1] - This move aligns with the company's ongoing strategy of "technology + culture," which is beneficial for enhancing the awareness of Chinese character culture among younger demographics [1]