Xin Lang Cai Jing·2025-06-20 12:45Group 1 - The core point of the news is the appointment of Lv Wenbin as the General Manager of the Ora brand, effective from June 20, 2025, indicating a shift in focus from technology to marketing for the company [1] - Lv Wenbin has a long history with Great Wall Motors, having worked in technology and R&D, and previously served as the Technical General Manager of the Haval brand, which successfully launched several popular models under his leadership [1] - The Ora brand was established in 2018 and launched its first electric vehicle, the R1, the following year, achieving monthly sales exceeding 10,000 units at one point [1] Group 2 - In 2021, the Ora brand faced a "chip reduction" controversy when the Ora Good Cat model was advertised with a Qualcomm octa-core chip but delivered with an Intel quad-core chip, leading to an apology from Great Wall Motors [2] - In 2022, due to rising battery and raw material costs and the reduction of new energy vehicle subsidies, the Ora brand halted production of the Black Cat and White Cat models, resulting in a 22.98% year-on-year decline in total sales to 104,000 units [4] - Sales continued to decline in 2024, with only 63,300 new vehicles sold, a significant drop of 41.69% year-on-year, and in May 2025, sales plummeted by 67.34% year-on-year, with cumulative sales from January to May down 58.69% [4]