吉利银河A7用回传统门把手，汽车业开始抛弃“伪创新”

Core Viewpoint - The automotive industry is witnessing a shift away from "pseudo-innovation" designs, such as hidden door handles, towards more practical and safety-oriented features, as exemplified by Geely's recent launch of the Galaxy A7 and Galaxy M9, which utilize traditional mechanical door handles instead of hidden ones [2][3][4]. Group 1: Hidden Door Handles - Geely's Galaxy A7 and Galaxy M9 have opted for traditional mechanical door handles, marking a departure from the prevalent trend of hidden door handles in electric vehicles [2]. - The hidden door handle design, while initially aimed at reducing wind resistance, has faced criticism for its practicality and safety, particularly in cold climates where they can freeze [3]. - The penetration rate of hidden door handles in new energy vehicles is projected to reach 76% by 2024, indicating a significant trend in the industry [2]. Group 2: Industry Response and Standards - The Ministry of Industry and Information Technology has initiated a project to establish safety standards for hidden door handles, addressing issues such as insufficient strength and failure during power outages [3]. - Industry leaders like Great Wall's chairman have criticized the safety trade-offs associated with hidden door handles, advocating for a focus on safety over minimal wind resistance [4]. Group 3: Broader Design Trends - The automotive industry is increasingly scrutinizing various innovative features that prioritize aesthetics over functionality, such as touchscreens replacing physical buttons and large non-opening glass roofs that can lead to excessive heat [5]. - Controversial designs like electronic rearview mirrors have also been criticized for their performance in adverse weather conditions, highlighting the need for practical innovations [5]. - As the industry moves away from questionable innovations, companies are exploring more valuable and practical design solutions, such as BMW's AI-integrated "visual cone" technology aimed at enhancing driver safety [5]. Group 4: Design Philosophy - A prevailing design principle in the automotive industry emphasizes that the best designs should be unobtrusive, suggesting that true innovation should not compromise the fundamental user experience [6].