EssilorLuxottica and Meta to launch Oakley Meta, creating a new category of Performance AI glasses for athletes and fans alike

Core Insights - EssilorLuxottica and Meta Platforms are launching Oakley Meta, a new line of Performance AI glasses aimed at athletes and fans, following the success of Ray-Ban Meta glasses, which have sold millions of units globally [1][7] - The Oakley Meta HSTN will feature advanced technology such as Ultra HD 3K recording, open-ear speakers, and improved battery life, lasting up to eight hours of typical use [2][4] - The glasses will incorporate Oakley PRIZM Lens technology, enhancing visual clarity and performance for users [3][4] Product Details - Oakley Meta HSTN will be available in six frame and lens color combinations, compatible with prescription lenses [4][6] - A limited-edition version will celebrate 50 years of Oakley design, priced at $499, while the standard collection will start at $399 [5] - The glasses will be available in multiple countries, including the US, Canada, and several European nations, with plans to expand to Mexico, India, and UAE later this year [7] Marketing and Promotion - A global campaign featuring athletes Patrick Mahomes and Kylian Mbappé will promote the Oakley Meta HSTN [8] - The glasses will debut at sporting events, starting with Fanatics Fest on June 20 and UFC International Fight Week from June 25-27 [8]