National Advertising Division Finds P&G's Claims for Crest Gum Detoxify Supported

New York, NY, June 20, 2025 (GLOBE NEWSWIRE) -- GuruNanda, a competitor in the oral care industry, challenged express and implied claims for Crest’s Pro-Health Gum Detoxify toothpaste appearing on the product label, on the Crest website, and on third-party product pages, including Amazon and Walgreens. “Gum Detoxify” GuruNanda argued that the “Gum Detoxify” product name is understood by consumers to mean the toothpaste will remove all toxins and harmful substances from gums, including tobacco, heavy metals ...