快乐运动体育发展集团董事长周莉:从成都出发牵手世界,共建全球体育三大生态圈
Mei Ri Jing Ji Xin Wen·2025-06-20 14:07

Core Viewpoint - The event "Global Linkage · Industry Interaction" focused on how the sports industry can promote urban development and enhance cross-regional cooperation, featuring over 50 representatives from the sports industry in Hong Kong and Chengdu [1] Group 1: Company Initiatives - The "Happy Sports China Plan" was initiated in 2014 by Happy Sports Development Group in collaboration with Finnish and Dutch leisure sports industry alliances, aiming to integrate diverse sports scenes into urban public spaces for citizens of all ages [4] - Happy Sports Development Group has proposed an innovative urban ecological model that empowers cities through a "sports, industry, and diplomacy" cycle, starting from Chengdu and expanding globally [4] - Chengdu is recognized as the first city in China to promote "lifestyle sports," advocating for sports to be accessible within a 5-minute walk, available year-round [4] Group 2: Urban Development and Infrastructure - The Chengdu Tianfu Greenway, the longest greenway system globally, has a planned total length of 16,930 kilometers, with over 9,000 kilometers completed by the end of 2024 [8] - Happy Sports Development Group integrates small smart sports scenes into the Tianfu Greenway, connecting commercial, residential, and industrial areas to create a vibrant living network [8] - Chengdu serves as a pioneer in smart sports scenes, providing diverse spatial solutions for urban communities, parks, and scenic areas, establishing a replicable "Chengdu experience" [8] Group 3: International Collaboration - The company invited global partners, particularly from Hong Kong's sports industry, to co-create three international ecological circles: a global leisure sports park IP ecosystem, a global emerging sports event IP ecosystem, and a global vibrant city ecosystem [10] - The WePark international sports park brand, developed by sports enterprises from China, Finland, and the Netherlands, focuses on outdoor sports and ecological sustainability, targeting families and children [13] - A partnership was established with the International Association of Mass Sports to promote the global vibrant city initiative, showcasing over 100 systematic sports parks created in 42 cities across China [13]

快乐运动体育发展集团董事长周莉:从成都出发牵手世界,共建全球体育三大生态圈 - Reportify