Zhong Guo Jing Ji Wang·2025-06-20 14:14Core Insights - BYD achieved significant sales growth in Europe, selling 10,199 vehicles in May, surpassing Tesla by 6,619 units, marking a notable advancement for Chinese automotive brands in mature markets [1][3] Group 1: European Market Performance - In May, BYD's sales in the UK reached 3,025 units, a year-on-year increase of 408%; Germany saw sales of 1,857 units, a month-on-month growth of 18.6% and a year-on-year surge of 824%; Italy's sales approached 2,000 units with a month-on-month increase of 15.6%; Spain sold 2,434 units; and France recorded 938 units [3] - BYD launched the "Seagull," a small electric vehicle tailored for European consumers, across 15 countries in May, targeting the rapidly growing market segment [3] - The high-end brand Tengshi announced its entry into Europe during the Milan Design Week, enhancing BYD's product lineup and brand image [3] Group 2: Asian Market Performance - In Singapore, BYD sold 825 vehicles in May, maintaining its position as the market leader; it was the top-selling passenger car brand from January to May [5] - Sales in Malaysia reached 1,148 units; Thailand saw 5,787 units; Japan's registrations exceeded 400 units, placing BYD among the top ten imported car brands [5] Group 3: Strategic Initiatives - BYD's success in Europe is attributed to its strategic initiatives, including local production to overcome tariff barriers, with plans to establish a passenger vehicle production base in Hungary by the end of 2023 [7] - The company is also building its own shipping fleet to ensure supply chain autonomy, currently operating 8 vessels, including the world's largest car transport ship, "Shenzhen" [7] - BYD has rapidly introduced a diverse range of models in Europe, including ATTO 3, Dolphin, Seal, and Seagull, to meet mainstream demand [7] Group 4: Market Growth and Future Outlook - BYD's registration numbers in Europe rose from over 1,000 in 2021 to nearly 60,000 in 2024, with sales in the first four months of 2025 reaching approximately 55,000 units, nearing the total for 2024 [9] - In April, BYD's market share in the European new energy vehicle sector surpassed 6% [9] - The company's overseas success provides a replicable model for other Chinese automotive brands looking to expand internationally, showcasing the potential of Chinese vehicles on the global stage [9]