鹅界顶流！开平马冈鹅入选十五运会专供产品

Core Viewpoint - The Makang Goose, recognized as a top-tier product in the goose industry, has been selected as a designated product for the 15th National Games, marking its entry into the high-end market with national-level endorsement [3][38]. Group 1: Product Recognition and Market Position - The Makang Goose, known as the "goose king" of Guangdong, gained significant attention at the Dongguan "Sanbohui" in April [2]. - With a history of hundreds of years, the Makang Goose is now recognized as a national geographical indication agricultural product, enhancing its global presence [4]. - The product's unique quality, characterized by its tender meat and moderate fat content, has made it a favorite among consumers, solidifying its position as a leading product in Guangdong [9]. Group 2: Economic Impact and Development Initiatives - Since 2022, Makang Town has leveraged local resources to promote the Makang Goose as a leading product, launching the first town-level administrative brand "Makang Quality Products" [11]. - The town is developing a comprehensive industrial chain for the Makang Goose, integrating primary, secondary, and tertiary industries to boost local agricultural development and rural prosperity [12][13]. - The establishment of a centralized incubation center for Makang Goose has improved the supply capacity of goose seedlings [16]. Group 3: Infrastructure and Industry Expansion - A national-level pre-prepared food industrial park centered around the Makang Goose is being developed, covering an area of 330 acres, which will include slaughtering and cold chain facilities [18]. - This initiative aims to address long-standing issues such as product structure limitations and insufficient brand development [20]. - The pre-prepared food industrial park is expected to enhance the added value of the Makang Goose industry and improve the overall industrial chain [23]. Group 4: Cultural and Brand Development - Makang Town is focusing on cultural empowerment by creating a cultural museum to showcase the history and charm of the Makang Goose [26]. - The introduction of themed accommodations and the development of the "M.Goose" IP are part of efforts to extend the cultural narrative and enhance tourism [27][29]. - The town aims to create a complete ecological chain from breeding to consumption, integrating various aspects of the industry [34]. Group 5: Future Outlook and Strategic Goals - The Makang Goose's production value is projected to exceed 5.6 billion yuan by 2024, positioning it as a benchmark for rural revitalization through industrial integration [36][37]. - The selection as a designated product for the National Games is seen as a strategic point for the Makang Goose industry to aim for a hundred billion yuan target [44]. - Future strategies include resource integration, technological empowerment, and precise marketing to transform the local "geese gene" into a driving force for rural development [48][50].