大众报业集团培育壮大数字文化产业再发动员令

Core Viewpoint - The meeting held by Dazhong Media Group aims to explore the development trends of the digital cultural industry and inject new momentum for high-quality development in this sector [1][7]. Group 1: Strategic Restructuring - Dazhong Media Group has implemented a strategic restructuring of its subsidiary Qilu Media Group, divesting traditional businesses and injecting quality assets related to digital culture, leading to the establishment of Shandong Digital Culture Group [2]. - Shandong Digital Culture Group is positioned as a leading enterprise in the province's digital cultural industry, responsible for the new infrastructure of digital culture in Shandong [2]. Group 2: Goals and Objectives - The goal of Shandong Digital Culture Group is to become a nationally leading digital cultural industry group, focusing on "media + culture" as its main lines of development [2]. - The group aims to achieve "three breakthroughs, two upgrades, and one leading" within 3-5 years, targeting breakthroughs in industry scale, technological innovation, and business layout [8]. Group 3: Key Initiatives - The group will focus on seven key areas: expanding industry layout, developing cultural new infrastructure, creating competitive products, discovering new profit models, deepening cooperation, leveraging investment and capital markets, and enhancing talent cultivation [9]. - The emphasis will be on innovation in business models and collaboration with major media and technology companies to enhance resource sharing and project co-construction [9]. Group 4: Expert Involvement - Gao Shusheng has been appointed as a strategic development advisor for Shandong Digital Culture Group, bringing extensive experience in cultural industry development and digital culture [6]. - His report on implementing the national cultural digitalization strategy provided insights into the development logic, opportunities, challenges, and innovative paths for the digital cultural industry [6].