连“苏超”，也想复制“苏超”

Core Insights - The cultural tourism sector in China is projected to exceed 1.5 trillion yuan in 2023, with an annual growth rate of over 15%, making it one of the fastest-growing markets globally [1] - The industry is shifting from a resource competition among traditional scenic spots to a more integrated development model that emphasizes innovation and collaboration [1][6] - The "Su Super" basketball league in Jiangsu is a key driver of this transformation, creating a new paradigm for leveraging sports events to boost tourism and local economies [2][5] Group 1: Market Dynamics - The cultural tourism market is experiencing a "battle for talent" as various provinces strive to create standout attractions and events [1] - Jiangsu's "Su Super" has successfully generated significant consumer interest, with ticket reservations reaching 760,000 for a single match, highlighting the event's popularity [3] - The integration of sports events with tourism is seen as a way to stimulate local economies, with Jiangsu's tourism revenue reaching 1.34 trillion yuan in 2024 [7][8] Group 2: Economic Impact - The "Su Super" league is expected to generate over 300 million yuan in economic benefits throughout its season, with each participating city projected to earn an additional 2 million yuan [8] - The league's success has led to increased tourism, with external visitor numbers rising by 48.28% in key cities during recent matches [5][6] - The model of "events plus tourism" is being recognized as a fast-acting strategy for economic growth, especially as traditional export and investment-driven growth slows [8] Group 3: Replication and Adaptation - Other provinces are looking to replicate Jiangsu's success, with officials from Hunan and other regions visiting to learn from the "Su Super" model [20][21] - The potential for replication depends on a province's economic strength and urban structure, with provinces like Shandong and Sichuan seen as having the necessary conditions [20][21] - The experience of "Su Super" is being documented for broader application, indicating a shift towards a more strategic approach in leveraging sports for economic development [20][21]