Guang Zhou Ri Bao·2025-06-20 16:16Core Insights - Instant retail has emerged as a new shopping trend during the 618 shopping festival, with over 100 million users opting for this method, leading to record high transaction volumes for Meituan Flash Purchase [2][5] - The transaction volume for over 60 categories of products on Meituan Flash Purchase has more than doubled compared to the same period last year, particularly for high-ticket items like smartphones, liquor, and home appliances [2][3] Group 1: User Engagement and Growth - The number of users placing orders during the 618 period increased by nearly 40%, with over 100 million users participating [5] - The average delivery time for products during the 618 period was 28 minutes, with 70% of orders delivered within 30 minutes, highlighting the efficiency of instant retail [2][4] Group 2: Sales Performance of High-Value Items - The overall transaction volume for over 20 categories of high-ticket items increased by more than 2 times compared to last year, with specific categories showing significant growth: smartphones doubled, small appliances nearly doubled, liquor increased over 10 times, and large appliances grew over 11 times [3][6] - The average spending per user also saw a nearly 40% increase during this period [3][6] Group 3: Impact on Local Retail - Nearly one million local physical stores experienced a surge in sales during the 618 festival, with many retail brands achieving record sales [4] - The integration of instant retail platforms has transformed traditional online promotions into opportunities for expanding offline consumption, benefiting local economies [4]