让情绪消费回归应有的“松弛感”

Core Insights - The rise of emotional consumption reflects a shift in consumer behavior, emphasizing the importance of products that cater to individual emotional needs and provide a sense of relief and joy [1][2] - The popularity of products like LABUBU illustrates both the appeal and potential pitfalls of emotional consumption, as demand can lead to speculative behavior and market manipulation [1][2] Group 1: Emotional Consumption Trends - Products such as trendy toys, virtual collectibles, and gaming equipment are gaining popularity, driven by the desire for personalized and entertaining experiences [1] - The emergence of the Z generation as a significant consumer group is influencing market trends, with items that allow for personal expression becoming increasingly sought after [1] Group 2: Market Dynamics and Risks - The "tulip mania" effect warns against the dangers of artificially created scarcity leading to unsustainable price increases in emotional consumption products [2] - There is a call for regulatory clarity regarding the boundaries of emotional consumption, particularly concerning financialization and speculative practices [2]